Apvertise 1.14

Apvertise is an AdTech platform that has digitized, monetized, and democratized traditional monopolized influencer marketing. It functions as a platform bringing together brands/marketers and influencers of all sizes - nano, micro, and mega influencers - in a marketplace environment.

Marketers (referred to as Apvertisers) use the platform to create digital campaigns where they can set budgets based on desired engagement and impact volumes. They can specify preferred social media platforms, influencer types, and more. Influencers are promptly notified by the platform as soon as a campaign is initiated.

Influencers interested in sharing the brand story can participate by sharing the campaign across their preferred social media platforms. They are compensated per impression/click generated within their follower network. This model allows marketers to plan and budget effectively, paying for actual impact rather than arbitrary fees established by traditional influencer practices.

Through Apvertise, marketers gain a tool to address challenges related to cost-effective content virality and authentic engagement. It acts as a solution providing clarity and efficiency in influencer marketing campaigns.

• Key Realities to Note:
• Nano-influencers (less than 5k followers) exhibit the highest engagement levels.
• Micro-influencers (5k to 20k followers) constitute half of all influencers.
• Brands are increasingly inclined towards collaborations with micro-influencers.
• Mega- and Celebrity-influencers represent the majority of engagements but account for only 10% of influencers.

• Challenges in Influencer Marketing:
• Identifying fake followers remains a primary concern due to potential bot activity.
• Costs associated with mega and celebrity influencers are high and often not aligned with performance metrics.
• Managing influencer campaigns efficiently involves complexities such as finding, engaging, contracting, and measuring ROI.
• Determining appropriate budgets is challenging since payment is upfront while performance is realized in the future.

Apvertise addresses these challenges effectively by prioritizing actual engagement metrics over inflated follower counts, enabling reduced costs by engaging nano- and micro-influencers efficiently, automating influencer management processes and fostering a more inclusive influencer community.

Welcome to the dynamic realm of digital, monetized, and democratized influencer marketing facilitated by Apvertise!